• Tue. Nov 2nd, 2021

The Upper Deck Company invests in Spry, a college-focused tech start-up

ByLinda W. Smith

Jun 15, 2021

CARLSBAD, California, June 15, 2021 / PRNewswire / – Upper Deck, the global leader in authentic sports and entertainment memorabilia and premium collectibles, today announced its investment in Spry, a third-party technical solution explicitly developed to assist directors of the college compliance, sports department staff and student-athletes navigate the Name, Image, Likeness (NIL) landscape.

Designed to help users comply with NCAA rules and regulations, Spry is a one-step tool that allows student-athletes to disclose business opportunities seamlessly to help their institution comply with NIL regulations. The platform also allows compliance departments to identify potential conflicts of interest between existing institutional contracts and student-athlete opportunities.

Spry was founded by Lyle adams, a Wake forest 2007 NCAA Men’s Soccer Championship graduate and team member. In 2012, as one of Uber’s first employees, Lyle launched Analytics Bootcamp, an analytics platform for data consumers, and he also created an in-house SQL training platform. Passionate about technology and helping student-athletes, Lyle developed Spry with the goal of creating an innovative tool that makes it easier to manage business opportunities for college athletes.

“As Upper Deck continues to be an innovator in the sports arena, we are excited to invest in a like-minded brand like Spry that seeks to transform the collegiate branch of the industry,” said Jason masherah, president at Upper Deck. “I have been impressed with Lyle’s passion as a former athlete to create software that can help educate, support and create opportunities for student-athletes, while also helping schools navigate the issues of compliance and NIL. With years of experience managing athlete contracts, we hope to share our business vision with Spry and guide them with a professional perspective. “

Spry’s Compliance Platform was designed to help athletic departments educate, protect and empower their student-athletes. Additional key benefits include:

  • Educational resources
    Ensure student-athletes have the appropriate resources (financial literacy, legal advice, tax planning, etc.) to responsibly manage NIL opportunities.
  • Cost savings
    Improving the efficiency of NIL compliance results in department-wide cost savings. Automating administrative tasks makes Spry a much cheaper alternative to hiring additional staff.
  • Recruitment benefits
    Give student-athletes the tools and resources to build a richer future. Spry’s platform was designed by a former student-athlete who understands the experience and the needs.
  • Transparency
    Disclosure monitoring, conflict identification, and regulatory compliance provide visibility into potential NIL opportunities. Cross-functional features encourage institutional control, risk management, and help mitigate legal liability.

Upper Deck will participate and assist Spry’s advisory board, bringing years of experience in customer relationship management and business development to help guide Spry through the implementation of its NIL technology platform.

To learn more about Spry, please visit https://spry.so.

About Spry
Spry Payment Systems, Inc. (Spry) is a third-party technology solution designed to navigate the rapidly changing names, images, and likenesses (NILs) landscape. With a focus on more than just connecting student-athletes with sponsors and brands, the Spry system helps member institutions and student-athletes comply with NCAA rules while helping student-athletes to maximize their opportunities.

Connect with Spry on LinkedIn and Twitter.

About the upper deck
Upper Deck, the global leader in authentic sports memorabilia and premium collectibles, has a long history of supporting the LeBron James Family Foundation, as well as many other charitable giving programs. The company has been providing authentic and innovative memorabilia to the world’s greatest athletes for over 25 years, including exclusive company spokespersons. Michael jordan, Tiger Woods, James lebron, Wayne gretzky, Connor mcdavid, Patrick roy, and Ben simmons.

SOURCE upper deck



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