• Fri. Jun 24th, 2022

The bigger the company grows, the more common sense is lacking.

ByLinda W. Smith

Jun 16, 2022

How come every Zoom call lasts exactly 1 hour, no matter how mundane the call? And why have all the toilet breaks gone as Zoom has become the daily grind in our bedrooms?

Why did a simple action like purchasing office equipment turn into a 6-person committee decision followed by a 5-level approval process?

When a 264-page PPT quiz begins with “Welcome to the Christmas Party Planning Meeting”,… it’s time to call the Ministry of Common Sense – to end it once and for all! It’s time to eliminate the time wasted on paperwork, eliminate the silly rules and find common sense to better serve our customers.

The endless PowerPoints that no one will ever read, the 200 emails on which you are copied for no reason, the meetings that generate others, etc. Bureaucracy, long processes, lack of feedback and clear objectives are the cause of a colossal waste of productivity and motivation in companies.

But this is not inevitable, and the solutions are within our reach! With his discerning eye and experience, business transformation expert Martin Lindstrom delivers an action manual in which employees and managers become “agents of common sense” in 90 days. Your mission ? Redeploy collective intelligence, improve communication between management and teams, eliminate malfunctions and unnecessary processes, and free the company from its internal problems to finally find the true meaning of work. In his latest book, The Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS, Lindstrom shares dozens of such examples and a methodology for mastering this corporate nonsense. The idea? To report anything absurd and frustrating in our daily work life and bring about change.

Anyone working in a large company will recognize themselves in Martin Lindstrom’s book. Technological tools that complicate life more than they simplify it; to useless meetings to the need to have five people validate a process without stakes. The author notes with humor the inconsistencies in companies and gives concrete tools to put an end to nonsense.

The most obvious audience for this book is the senior executive of a large global company, and small business owners would also benefit from reading this book. This is a cautionary account for those scaling their business. In effect, you will find a virtual playbook for what NOT to do. Rather than stories and “case studies”, there are many experiences of his life as a trusted advisor over the years.

If the critical question is “What happened to common sense?” So the answer is, “Putting rules, technology, and legal compliance ahead of empathy ends up getting in the way of common sense.

Turmoil tends to expose inconsistencies, cracks, and all the other ways we unnecessarily complicate the lives of customers and stakeholders. Unless the weeds of rules and processes are periodically weeded out, the effectiveness of organizations plummets.

This book is a crucial tool for leaders to build teams and organizations where common sense is a practice rather than a particularity. The book empowers us to have self-compassion with ourselves as we seek to bring more common sense and empathy into our organizations.

Learn more at MartinLindstrom.com On Instagram: #LindstromCompany or on Twitter: #MartinLindstrom


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