THE SKATEROOM, a social entrepreneurship project combining art and skateboarding, has brought their unique skateboards to HBX, HYPEBEAST’s new flagship store in New York’s Chinatown. Housed on the second floor of the retail space, which opened Friday, June 17, boards from THE SKATEROOM will be on display and available for purchase in a pop-up installation through mid-July.
The collection curated at HBX New York includes decks printed with works by legendary pop artists, such as Andy Warhol, Jean-Michel Basquiat, Keith Haring and Louise Bourgeois. One of Warhol’s paintings, titled SUNSET (Orange), is presented as a triptych on three different bridges, designed to be mounted side by side. Painting by Basquiat from 1984 Pez Dispensermeanwhile, represents a dinosaur with a crown on the back of a singular glossy white game.
Other decks in the line feature the work of Walead Beshty, Paul McCarthy and influential skateboarder Mark Gonzales. Exploring the relationship between images and the external world in which they are displayed, Beshty’s The copper substitute consists of all-copper bridges.
Founded by Charles-Antoine Bodson, THE SKATEROOM uses an engaged business model to benefit its youth outreach efforts. At least 10% of revenue from each product is dedicated to building skate parks and developing facilities and educational programs. Each skateboard edition is assembled and packaged in Belgium and comes complete with wall brackets for display.
Visitors can discover THE SKATEROOM collection of boards in the new HBX sales area.
HBX New York
41 Division Street.
New York, NY 10002